For our outreach and social media plan we are going with a strategy that focuses on building a solid and very engaged community around the project and deprioritizes mainstream platforms with fickle algorithms and unstable visibility criteria that require more trouble than their worth. It’s divided into three phases that correspond to the project’s own development.
Phase one is for “Behind-the-scenes” work and community building. It begins with in-network outreach where teammates are tasked with talking about the project with at least ten peers, friends, and mentors. The goal here is to turn this project into a real thing we are attaching our names and faces to, and to begin integrating community-based stakeholders into our thinking of who this project will serve. As part of this phase, we’ll also set up appointments with the Digital Fellow and our own mentors in order to formally get advising on the project and, again, solidify stakeholder relationships. In order to track community growth, we will ask folks for their email and collect them in order to build a mailing list through which we’ll launch the project. By the end of this phase we should have collected a total of 30 emails.
Because this project will take on its final (for now) form as a website, we’ve given considerable thought to how links are shared and preserved in a digital landscape ruled by the ephemerality of algorithmic platforms. We are thinking of ways to land our website’s link to people’s Bookmark folders, Notion pages, Resource guides, spreadsheets, and digital toolkits. We are imagining a user who is “very online,” uses generative AI at work and in their personal life, but otherwise takes great care to educate themselves on everything they consume and engage with. These are people who make and share spreadsheets for fun, and are always looking for new ways to organize their chaotic digital lives. This person is likely an Are.na user (a platform like Pinterest but for designers, artists, academics, “technologists,” etc.) So in our effort to spread this link as far as wide as it can go, this phase will also identify up to 10 link repositories from all over the internet and, in parallel, build an dedicated Are.na board for the project where we will collect research papers, notes, and inspirations for the visual identity of the project as a way of slowly and quietly embedding the project into a platform that will connect it to its eventual user.
The Are.na board will also serve as a collection of inspirations and resources for the project itself, which will be used to develop a visual identity (colors, typefaces, imagery) for the deck Sasha will use to present last semester’s version of the project during NYC Open Data Week on March 25. For this presentation, we’ll also add a slide with a QR code that links audience members to a form where they can enter their email to stay up to date on the project’s future. By the end of this phase, we hope to have a robust Are.na board, a list of link repositories, and 50 emails that reflect our in-community outreach efforts.
We have decided that, for the state of this project, it is not worth building an Instagram profile or comparable social media platform. Future iterations of this project might benefit from building a social media presence, especially on Instagram. But, for now, the effort required to make it worthwhile is simply not commensurate with what we can expect to get out of it. A successful Instagram launch requires near-daily posting across Posts, Stories, and Reels. High-quality assets and constant engagement and we’d risk distorting the project in order to satisfy the platform’s needs.
Instead, we’ll focus on “planting” the website’s link all over the internet and setting it up to spread like spores in the wind. We will submit it to any and all relevant link repositories, email it to our mailing list of what we hope are at least 100+ interested parties, and treat each page link within the website as an opportunity to share the project: We expect to circulate the visualizations, literature excerpts and editorial components on Are.na, where the behind-the-scenes posting will have laid the groundwork of audience building. These include We will email or mailing list when we build a Coming Soon page, to invite folks to the final presentation, and on launch day. We might consider drafting a brief newsletter series adapting our web copy for the following topics: On Methodology, Hallucinations As Cultural Artefacts, “Hallucination,” The Information Ecosystem (which for web-dev purposes will be finalized by April 30th). Or, we might produce a print pamphlet version of this copy and visualizations — to be determined in the final quarter of the project’s lifespan. Our hope is that our professional lives and networks will thus earn us more opportunities to share and discuss this work, and that every phase can benefit from the last.